My design process for a full Brand Package looks like this.
First week
Step 1: Research & Discovery – Research, filling out creative briefs, website planner, creating a mood board and brand strategy guide.
Research phase usually entails taking into account competitors, market trends, product/service differentiators, the history of the business, and the future of it as well.
I also set up a private board on Pinterest for clients to fill it with images, as it is a handy tool for rounding up visual inspiration online for a brand. After collecting all information and inspiration, I spend time sketching logo ideas. I digitize the sketches and prepare 3 solid concepts for the logo. After discussing the three options, one logo option is chosen for finalizing. Two revisions
Second week
Step 2: Brand Identity Design – Finalizing logo
Third and fourth weeks
Step 2: Brand Identity Design – Brandbook creation (if applicable)
Step 3: Marketing Materials – Social media banners, business cards, newsletter templates, etc.
Step 4: Website Design – WordPress or Squarespace setup, page layout, brand & content implementation.
Step 5: Launch!
All process takes approximately 1 month.
