When it comes to branding, the power of colour is both emotional and practical. On an emotional level, it can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd. A number of studies on the relationship between colour and branding reveal that up to 90% of snap judgments made about products can be based on colour alone, that colours influence how consumers view the ‘personality’ of the brand in question, and that the relationship between brands and colour hinges on the perceived appropriateness of the colour being the right ‘fit’ for the particular brand. When you learn the psychology behind colour, your branding colours can speak and attract your most valuable clients. People are visual beings and colour evokes emotion, reinforcing your brand characteristics. For your business branding, you can use colour to gain your audience’s attention, put them in a specific frame of mind, and positively impact their emotions. RED Red – For Danger, Passion, Excitement & Energy Red is the colour of fire, danger, and blood on one hand; and love, sexuality and passion on the other. It is a bold, energetic and lively colour that can symbolize strength, confidence and power. Red is probably still one of the best marketing colours you can use to attract more attention. It’s associated with passion and excitement as well as with creating a sense of urgency. Meaning: Power Passion Energy Fearlessness Strength Excitement ORANGE Orange – Fresh, Youthful, Creative & Adventurous Blending the warmth of red and the optimism of yellow, orange communicates activity and energy. Meaning: Courage Confidence Warmth Innovation Friendliness Energy YELLOW Yellow – Optimistic, Cheerful, Playful & Happy Yellow communicates cheerfulness, friendliness, joy and energy, it can also be associated with mental clarity and intellect. Yellow is the colour we notice fastest, especially in our peripheral vision, which explains why it is used for tennis balls, police tape, security vests, road signs, and school buses. It is also a colour often used by many companies to signify optimism, enlightenment, and happiness. Meaning: Optimism Warmth Happiness Creativity Intellect Extraversion GREEN Green – Natural, Vitality, Prestige & Wealth Green has two very common meanings that are quite paradoxical; one being nature and the environment, and the other being finance and wealth. When it comes to nature, green represents plant life and growth and is consequently used…

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