If you’re searching for new ways to make your rooms more beautiful, start with art. When chosen thoughtfully, the right wall art can provide for the entire room. Once you find a painting or wall hanging that you absolutely love, you can use that piece as the inspiration for your your room’s eventual color palette. Your first step is to pick out two or three shades from wall art that you’d like to incorporate into your decor. Choose the dominant color, as well as a few additional shades that you’d like to pull out as accents. Then, look for those colors in the items you use to decorate your space. Consider these design elements: – Unusually patterned or textured window treatments, rugs or carpeting – Sculpture – Colored furniture – Unexpected wallpaper – Stencils or murals on the wall, ceiling or floor – Surprising fabric on a chair or sofa (or slipcovers) – Decorative accessories such as throw pillows, bed linens or table linens Art displaying tips: Add some art prints on the floor to create the casual look. It doesn’t need to be on the walls. Overlap Placing your artwork on shelves and overlapping them is an easy way to give a room well put together look with minimal effort. Try monochrome for more dramatic look. The Grid To nail this look, you’ll want to stick with one medium, one frame type and 1-2 subject matters. You will also want to stick with one color palette. The Focal Point This type of gallery wall is all about making a statement. Create a focal point in your space by flanking an oversize piece- whether art a mirror or another decorative wall accent- with a collection of smaller works. This arrangement works especially well for anchoring large pieces of furniture such as a sofa, a desk or a bed. Find a Chic Corner Solution Have two adjoining walls that could use some art? One of our absolute favourite art treatments involves wrapping a gallery wall around a corner. Create a Wall Gallery Start by laying out all of the frames and decor pieces on the floor. Trace each one on craft paper and cut out the shapes. Arrange and tape the pieces to the wall with a tape. Start with largest frame and work down to the smallest. Once you’re happy with the arrangement mark the edges of each element and…Read More
Why is branding important?
We live in a branded world. Everything is branded, whether it is a large corporation, small tech startup, or your new business idea. They all need identity systems in order to attract and retain customers. Business who understands the true value of investing in branding understands they’ll get a return. The value of your brand is determined by your customer. The way they perceive, feel, connect and act as a result of your brand- this is brand equity. Investing in your brand will allow you to tap into these value-driving elements. Let’s take a look at the important ways a strong brand impacts your business: 1. It builds trust and name recognition You need to find a way to differentiate yourself from the rest of the pack, and that’s exactly what branding does. Branding invokes a feeling of trust. When people recognise who you are, there’s familiarity that makes it comfortable to do business with you. A professional appearance builds credibility. 2. Branding builds financial value A strong brand usually guarantees future business. 3. It drives consistency A focus on branding forces you to consider exactly what your visual language should be, what colours you employ, how your marketing materials visually and emotionally communicate. Having these decisions made makes future strategies easier to put together and keeps your brand consistent. 4. It keeps employees on-track When your employees understand what your company stands for and who it’s aiming to serve, it helps them with brand recall, that allows them to think about the brand in all of their daily interactions with their colleagues and their clients. 5. Your brand is one of your most valuable assets With a brand that justifies differentiation, companies can command a premium price, increased awareness helps to build brand equity, recognition, and customer loyalty, boosting the value and reach of your company. 6. Brands set expectations We live in a world based on promises. We have an unspoken contract with the people we live and work with, that they will do what they say they’ll do. We have similar agreements with companies, products and services.Read More
Colours in branding
When it comes to branding, the power of colour is both emotional and practical. On an emotional level, it can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd. A number of studies on the relationship between colour and branding reveal that up to 90% of snap judgments made about products can be based on colour alone, that colours influence how consumers view the ‘personality’ of the brand in question, and that the relationship between brands and colour hinges on the perceived appropriateness of the colour being the right ‘fit’ for the particular brand. When you learn the psychology behind colour, your branding colours can speak and attract your most valuable clients. People are visual beings and colour evokes emotion, reinforcing your brand characteristics. For your business branding, you can use colour to gain your audience’s attention, put them in a specific frame of mind, and positively impact their emotions. RED Red – For Danger, Passion, Excitement & Energy Red is the colour of fire, danger, and blood on one hand; and love, sexuality and passion on the other. It is a bold, energetic and lively colour that can symbolize strength, confidence and power. Red is probably still one of the best marketing colours you can use to attract more attention. It’s associated with passion and excitement as well as with creating a sense of urgency. Meaning: Power Passion Energy Fearlessness Strength Excitement ORANGE Orange – Fresh, Youthful, Creative & Adventurous Blending the warmth of red and the optimism of yellow, orange communicates activity and energy. Meaning: Courage Confidence Warmth Innovation Friendliness Energy YELLOW Yellow – Optimistic, Cheerful, Playful & Happy Yellow communicates cheerfulness, friendliness, joy and energy, it can also be associated with mental clarity and intellect. Yellow is the colour we notice fastest, especially in our peripheral vision, which explains why it is used for tennis balls, police tape, security vests, road signs, and school buses. It is also a colour often used by many companies to signify optimism, enlightenment, and happiness. Meaning: Optimism Warmth Happiness Creativity Intellect Extraversion GREEN Green – Natural, Vitality, Prestige & Wealth Green has two very common meanings that are quite paradoxical; one being nature and the environment, and the other being finance and wealth. When it comes to nature, green represents plant life and growth and is consequently used…Read More
The basics of branding
What is a brand? According to Wikipedia “a brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.” The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2,700 BC. Branding was used to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. If a person would steal the animals, anyone could detect the symbol and deduce the actual owner. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. In a nutshell “Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.”https://en.wikipedia.org/wiki/Brand A brand can deliver: • Awareness • Improved image and perception of value • Preference for product/service • Increased engagement and market share • Loyalty • Increased revenue Branding is a very complex topic and plenty of books are written about it. It is not easy to define what a brand is, along with how to create, manage, and value it. I would like to include a part of a well written, and well-researched, in-depth article about essentials of branding by Landor. This article was first published as Chapter 4 in The Big Book of Marketing: Lessons and Best Practices from the World’s Greatest Companies, edited by Anthony G. Bennett (McGraw-Hill, 2010). “There are museum brands (Guggenheim, Smithsonian), people brands (Martha Stewart, David Beckham), political brands (Labour versus Conservatives), destination brands (Australia, Hong Kong), sport brands (Manchester United, New York Yankees, Super Bowl), nonprofit brands (Red Cross, Oxfam, RED), branded associations (YMCA, PGA), along with the product, service, and corporate brands with which we are all familiar. Brands help people make a choice, a choice among salts, financial institutions, political parties, and so on, and the choices are increasing. The purpose of branding is to ensure that your product…Read More